Diversity, Diversity, Diversity……
This is our Australian Independent and Private Schools message to our client schools.
Through our marketing events we can assist your school to diversify your international cohort. This not only benefits your local students but the international student as well.
We often hear our client schools tell us they want to diversify their International cohort and add the richness to their programs that many cultures can bring. However, in the next breath they tell me they are not prepared to meet the market that they wish to enter.
Australian Independent and Private Schools has been marketing in non-traditional ‘schools’ markets for the last 8 years we have developed valued connections and built trusted relationships with agents and government departments in these regions.
Our Principal Education Consultant, Brian Savins, recently met with qualified, professional Education Agents and conducted agent seminars and training with agent partners in Mexico and Colombia. Guadalajara is the second largest city in Mexico with a dynamic export economy and growing socio-economic wealth, making this region an excellent prospect for recruitment of international students from Latin America.
Reflected recently in Austrade 11 April 2018 MIP:
“Latin America’s market share of total onshore commencements increased from 9% in 2015 to 11% in 2017. Brazil and Colombia are the largest Latin American markets, the only two non-indo-Pacific markets in the top 10 source markets for international students. Enrollments from these countries have almost doubled in five years to over 70,000 enrolments.”
Our message to you is to ‘meet the market’, be prepared to offer alternate programs and products that encourage diversity in your schools. How do you do this, I hear you ask?